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Facing fierce competition in the market, many mining machinery enterprises start to be aware of their weakness like the lagging technology, low quality products and poor research and development capacity. In order to change the current situation of the decreasing sales and profits, they find a new direction to inspire their competitiveness among many companies. The internet market becomes the focus of their attention.
Most mining machinery manufacturers are considering establishing their own complete internet marketing system and sales channel, aiming to realize the fast growth of the company. It's been proved that the brand new development mode has made unbelievable contribution to the Chinese mining machinery industry. The market value of the internet has reached as much as 500 billion RMB till now and there are billions of people all over the world benefit from the internet directly and indirectly. This makes a great potential market for the mining machinery enterprises.
Experts say that to develop new internet market will help mining machinery companies not only to evade unnecessary competition offline but also to make full use of the potential clients using the internet. However, the mining machinery enterprises need to remember that although the internet market can make extra profits, they should not ignore the role of the traditional development mode including the upgrading of the product quality and technology, the reinforcement of the company management and the complete application of the natural resources and machine made materials. Only by combining the new direction with the traditional classic development pattern can the domestic enterprises benefit the most.